Articles

Discover the true purpose of B2B SaaS companies: organizing people to solve meaningful problems for other businesses using purpose-built software. Learn why customer success is everybody's job and how every team member plays a crucial role in unlocking the best outcomes for customers.

Discover how embracing AI alongside frontline customer success teams can revolutionize your business strategies, unlocking unparalleled insights and human-centric solutions for navigating the dynamic landscape of tomorrow's work environment.

Dive into a compelling exploration of the evolving landscape of customer success, uncovering insights from 100 industry leaders that illuminate the crucial shift towards customer-driven growth and the delicate balance between sales targets and customer satisfaction.

Discover the pivotal strategy to transform inactive customers into loyal advocates, unlocking invaluable insights and fostering long-term success in customer relationships.

What activities and outputs can a CSM produce during amidst economic uncertainty to maximise their utility and value to their company?