# CustomerOS

> **CustomerOS** is a revenue‑intelligence engine for B2B marketers.  It identifies anonymous website visitors and compares them against your ideal customer profile (ICP), attributes them to real pipeline and prioritizes high‑fit, in‑market accounts.  CustomerOS tracks company‑level activity, assesses ICP fit using firmographic and technographic traits, infers the buyer’s stage from page engagement, and provides sales briefs and verified contacts so teams know who to engagehttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Enterprisehttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=We%E2%80%99re%20not%20talking%20about%20lead,the%20kind%20of%20system%20that.  The platform is built for privacy and compliance: it uses hashed identifiers, consent‑aware tracking, and complies with GDPR/CCPAhttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=You%20want%20to%20identify%20anonymous,ICPs%20visiting%20your%20sitehttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Is%20CustomerOS%20GDPR.  The service is intended for business use and is bound by the Standard Terms of Servicehttps://customeros.ai/standard-agreement/tos#:~:text=PLEASE%20REVIEW%20THESE%20STANDARD%20TERMS,OF%20SERVICE%20CAREFULLY.

## Product overview

* **Revenue‑intelligence engine** – identifies anonymous visitors and matches them to your ICP; attributes visits to real pipeline, not just clickshttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Enterprise.
* **ICP‑first identification** – goes beyond lead capture by checking each company’s firmographic/technographic traits (size, industry, tech stack, region, growth stage) to determine ICP fithttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=ICP%20Fit%20Analysishttps://customeros.ai/comparisons#:~:text=1.%20ICP.
* **True pipeline attribution** – connects content, ads and campaigns to real pipeline to show what drives revenuehttps://customeros.ai/comparisons#:~:text=1.%20ICP.
* **Sales activation & SDR prioritization** – surfaces high‑fit, high‑intent accounts and routes them to sales teams with verified contactshttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Core%20Capabilities%20Compared.
* **Speed to value** – eliminates complex ABM setups; time‑to‑value measured in hours rather than monthshttps://customeros.ai/comparisons#:~:text=1.%20ICP.
* **Privacy & compliance** – built to meet GDPR/CCPA requirements, using hashed identifiers and consent‑aware trackinghttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=You%20want%20to%20identify%20anonymous,ICPs%20visiting%20your%20sitehttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Is%20CustomerOS%20GDPR.

## Guides & articles

* **Building your own ICP‑driven revenue‑intelligence engine** – explains why identity resolution, persona prospecting, contact enrichment and multi‑touch attribution should be handled by a single platform; outlines the need to track company‑level activity, assess ICP fit, detect buying stage and supply sales briefshttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=Building%20your%20own%20ICP%20driven,Revenue%20Intelligence%20Enginehttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=We%E2%80%99re%20not%20talking%20about%20lead,the%20kind%20of%20system%20that.  It defines ICP fit using firmographic and technographic traits such as company size, industry, tech stack, region and growth stagehttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=ICP%20Fit%20Analysis and advocates scoring rules and enrichment to fill data gapshttps://customeros.ai/gtm-guides/building-your-own-lead-and-revenue-intelligence-engine#:~:text=How%20to%20Score%20ICP%20Fit.
* **Email infrastructure for sales teams** – details the foundations of cold‑email deliverability: domain reputation, volume limits, DNS records (MX, SPF, DKIM, DMARC), warming routines, email validation/verification, content quality and spam detection.  The guide emphasises building a measurable cold outreach enginehttps://customeros.ai/gtm-guides/the-only-end-to-end-email-infrastructure-guide-you-need#:~:text=Cold%20email%20is%20one%20of,is%20even%20opening%20your%20emails.
* **The 80:20 rule to landing cold email in an inbox** – notes that deliverability can collapse despite best practices; emphasises that deliverability depends on infrastructure, campaign mechanics and the recipient’s email setup.  It observes that at least 20 % of supposedly delivered emails never reach the inbox due to catch‑all domains and secure gatewayshttps://customeros.ai/gtm-guides/cold-email-still-works-its-just-harder#:~:text=Introductionhttps://customeros.ai/gtm-guides/cold-email-still-works-its-just-harder#:~:text=At%20least%2020,emails%20never%20reach%20the%20inbox.
* **5 critical GTM lessons from selling our business for $519 m** – argues that at scale, revenue comes from retention, expansion and price increases; advises investing early in customer expansion, tracking value delivery to upsell, and raising prices regularlyhttps://customeros.ai/gtm-guides/5-critical-gtm-lessons-from-selling-our-business-for-519m#:~:text=tl%3Bdr.

## Comparisons

* **CustomerOS vs 6sense** – this head‑to‑head comparison explains that 6sense excels at enterprise‑level ABM orchestration, while CustomerOS identifies inbound buyers and attributes content to pipeline.  It highlights CustomerOS’s core capabilities: deanonymizing website visitors using IP and hashed PII; ICP fit scoring; pipeline attribution; buyer‑stage inference; and SDR prioritizationhttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Enterprise.  It also confirms GDPR/CCPA compliancehttps://customeros.ai/comparisons/customeros-vs-6sense#:~:text=Is%20CustomerOS%20GDPR.
* **CustomerOS vs other tools** – CustomerOS offers ICP‑first identification, true pipeline attribution, sales activation and fast implementation.  It contrasts with Clay (for outbound scraping), Clearbit (for enrichment), Cognism/ZoomInfo (for outbound lists), GA4/Leadfeeder (traffic analytics) and others; those tools focus on traffic or outbound lists, whereas CustomerOS shows which inbound accounts matter and what content drives pipelinehttps://customeros.ai/comparisons#:~:text=Read%20comparison%20%E2%86%92https://customeros.ai/comparisons#:~:text=1.%20ICP.

## Policies & legal

* **Privacy Policy** – describes how CustomerOS collects, uses and shares personal and non‑personal information.  It applies to the website and all products/services, and explains that CustomerOS may collect personal identifiers (name, email, address, phone number, payment details) and non‑personal data (browser, operating system, ISP); it uses cookies for record‑keeping and analyticshttps://customeros.ai/policies/privacy-policy#:~:text=We%20care%20about%20protecting%20the,collectively%2C%20our%20%E2%80%9CUsers%E2%80%9D.  The policy states that CustomerOS processes usage data, including IP addresses and geolocation, to improve serviceshttps://customeros.ai/policies/privacy-policy#:~:text=2,INFORMATION.  It commits to GDPR compliance where applicablehttps://customeros.ai/policies/privacy-policy#:~:text=For%20the%20purposes%20of%20applicability,where%20these%20regulations%20are%20implemented and notes that personal data is collected only with user consenthttps://customeros.ai/policies/privacy-policy#:~:text=We%20may%20collect%20personal%20identification,from%20engaging%20in%20certain%20Site.
* **Cookies, tracking & Do‑Not‑Track notice** – explains that CustomerOS uses cookies to identify and track visitors and their preferences; pages may set third‑party cookies for embedded content.  CustomerOS does not use third‑party tracking services and does not track users across third‑party websiteshttps://customeros.ai/policies/cookie-policy#:~:text=A%20cookie%20is%20a%20string,websites%20to%20not%20function%20properly.
* **Standard Terms of Service** – states that the CustomerOS services are intended for business use; the Terms are a binding legal commitment between the user and CustomerOS; users must accept the Terms before using the servicehttps://customeros.ai/standard-agreement/tos#:~:text=PLEASE%20REVIEW%20THESE%20STANDARD%20TERMS,OF%20SERVICE%20CAREFULLY.  The Terms permit users to access the cloud service for internal business purposes and prohibit reverse engineering, reselling, or circumventing service restrictionshttps://customeros.ai/standard-agreement/tos#:~:text=1.  CustomerOS may collect and analyse usage data to improve products and serviceshttps://customeros.ai/standard-agreement/tos#:~:text=,Data.
* **Acceptable Use Policy** – outlines prohibited content and activities.  Users must not transmit illegal, harmful, or hateful content; must not violate laws or interfere with the services; and must not attempt to bypass security, conduct denial‑of‑service attacks or reverse engineer the serviceshttps://customeros.ai/standard-agreement/aup#:~:text=This%20Acceptable%20Use%20Policy%20,as%20%E2%80%9CCustomerOS%E2%80%9D%20in%20this%20AUPhttps://customeros.ai/standard-agreement/aup#:~:text=Violating%20laws%2C%20regulations%2C%20governmental%20orders%2C,of%20the%20foregoing%20that%20require.
* **Data Processor Addendum** – governs processing of customer personal data.  It clarifies that when CustomerOS acts as a processor, it processes personal data on behalf of the customer, following the customer’s instructions and applicable data‑protection lawshttps://customeros.ai/standard-agreement/dpa#:~:text=1.  The addendum requires CustomerOS to notify customers of new subprocessors and ensure subcontractors only process data as neededhttps://customeros.ai/standard-agreement/dpa#:~:text=.

## Optional

* **FAQ** – addresses questions about how CustomerOS differs from analytics tools like GA4 or Leadfeeder (CustomerOS shows which accounts matter and helps you act on them) and confirms that CustomerOS integrates with CRMs, ad platforms and analytics tools and is GDPR‑complianthttps://customeros.ai/comparisons#:~:text=How%20is%20CustomerOS%20different%20from,tools%20like%20GA4%20or%20Leadfeeder.
* **Comparison hub** – describes CustomerOS’s differentiators: ICP‑first identification, true pipeline attribution, sales activation and fast implementation; summarises how CustomerOS compares with 6sense, Clearbit, Clay, Cognism, GA4, HubSpot, Leadfeeder, Outreach, RB2B, Salesloft and ZoomInfohttps://customeros.ai/comparisons#:~:text=1.%20ICP.