CustomerOS is a revenue intelligence platform that turns anonymous website activity into qualified pipeline by identifying visiting accounts, scoring ICP fit, detecting buying stage, and attributing sessions to CRM opportunities.

What are the core features?

Anonymous-to-account identification, ICP fit scoring, buying-stage detection (education→solution→evaluation→ready-to-buy), pipeline attribution, and push to CRM/MAP.

How does it integrate with my stack?

CustomerOS syncs prioritized accounts, context, and next-best actions to your CRM/MAP and triggers sequences in sales-engagement tools—no rip-and-replace.

How do you handle privacy?

CustomerOS supports GDPR/CCPA via hashed identifiers, consent-aware tracking, and configurable data policies across EU, US, and UK operations.

Your CFO’s favourite marketing tool

Q: Who is CustomerOS for?

B2B marketing and revenue teams that want to convert existing website demand into meetings and pipeline—especially SaaS and enterprise sales teams.

Identify your in-market pipeline

Frame your strategy with data

ROI in under 90 days

The B2B marketing copilot that shows exactly who to target, what converts, and how every dollar drives pipeline.

Backed by:

Watch demo

Screenshot from CustomerOS. It shows 2 users collaborating on a sales brief for the Stripe account, alongside a list of leads grouped by their stage in the buying pipeline, Target, Education, Solution, Evaluation and Ready to buy.

“

I needed this last year

”

Finance wanted to know the one thing that moved each prospect to revenue. Marketing knows that's bullshit. It's 22 different touchpoints, and we just couldn't prove which converted.

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.
•
Matt McGillicuddy
Marketing Director

Finance wanted to know the one thing that moved each prospect to revenue. Marketing knows that's bullshit. It's 22 different touchpoints, and we just couldn't prove which converted.

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.
•
Matt McGillicuddy
Marketing Director

Read full story

Revenue Attribution

Finally know which marketing actually drives revenue

End the “dark funnel” for good. Track true channel performance and automate budget allocation to maximize ROI by 82%, focusing only on what actually drives revenue.

Learn more

Screenshot of competitive intelligence of the Stripe account in CustomerOS

Revenue Attribution

Finally know which marketing actually drives revenue

End the “dark funnel” for good. Track true channel performance and automate budget allocation to maximize ROI by 82%, focusing only on what actually drives revenue.

Learn more

Revenue Attribution

Finally know which marketing actually drives revenue

End the “dark funnel” for good. Track true channel performance and automate budget allocation to maximize ROI by 82%, focusing only on what actually drives revenue.

Learn more

Revenue Attribution

Finally know which marketing actually drives revenue

End the “dark funnel” for good. Track true channel performance and automate budget allocation to maximize ROI by 82%, focusing only on what actually drives revenue.

Learn more

Anonymous Lead Identification

Turn anonymous visitors into qualified opportunities

Identify and qualify anonymous visitors using AI, track their buying signals, and receive instant prospect alerts with actionable insights and recommended next steps.

Learn more

Anonymous Lead Identification

Turn anonymous visitors into qualified opportunities

Identify and qualify anonymous visitors using AI, track their buying signals, and receive instant prospect alerts with actionable insights and recommended next steps.

Learn more

Anonymous Lead Identification

Turn anonymous visitors into qualified opportunities

Identify and qualify anonymous visitors using AI, track their buying signals, and receive instant prospect alerts with actionable insights and recommended next steps.

Learn more

Anonymous Lead Identification

Turn anonymous visitors into qualified opportunities

Identify and qualify anonymous visitors using AI, track their buying signals, and receive instant prospect alerts with actionable insights and recommended next steps.

Learn more

Pipeline Acceleration

Faster deals, better leads, higher close rates

Slash customer acquisition costs by a third with intelligent targeting and channel optimization. Automatically scale your best lead sources and never waste time on dead-end prospects again.

Learn more

Pipeline Acceleration

Faster deals, better leads, higher close rates

Slash customer acquisition costs by a third with intelligent targeting and channel optimization. Automatically scale your best lead sources and never waste time on dead-end prospects again.

Learn more

Pipeline Acceleration

Faster deals, better leads, higher close rates

Slash customer acquisition costs by a third with intelligent targeting and channel optimization. Automatically scale your best lead sources and never waste time on dead-end prospects again.

Learn more

Pipeline Acceleration

Faster deals, better leads, higher close rates

Slash customer acquisition costs by a third with intelligent targeting and channel optimization. Automatically scale your best lead sources and never waste time on dead-end prospects again.

Learn more

Outreach Personalization

Research less, personalize more, close faster

Boost your outreach: automate contact enrichment, validate every phone and email, and reduce manual research by 98%, while increasing response rates by 75%.

Learn more

Outreach Personalization

Research less, personalize more, close faster

Boost your outreach: automate contact enrichment, validate every phone and email, and reduce manual research by 98%, while increasing response rates by 75%.

Learn more

Outreach Personalization

Research less, personalize more, close faster

Boost your outreach: automate contact enrichment, validate every phone and email, and reduce manual research by 98%, while increasing response rates by 75%.

Learn more

Outreach Personalization

Research less, personalize more, close faster

Boost your outreach: automate contact enrichment, validate every phone and email, and reduce manual research by 98%, while increasing response rates by 75%.

Learn more

Meet your A-Team

A squadron of purpose-built AI agents, engineered to outsmart the competition, accelerate your pipeline, and turn every touchpoint into revenue firepower.

How CustomerOS works

1 Your Ideal Customer Profile

CustomerOS automatically generates your ICP based on your website, then uses it to qualify leads.

Only high-fit leads make it into your pipeline so you don’t waste time on prospects who were never going to convert.

How do you qualify leads?

2 See who's ready to buy

With our easy-to-setup web tracker, you can follow each lead's intent in real time.

This allows you to know where they are in their journey and who’s ready to buy.

How do you deanonymize visitors?

Linear
Software Services
linear.app
Stripe
Financial Transactions Processing
stripe.com
Spotify
Music Streaming
spotify.com
Perplexity
AI and Information Retrieval
perplexity.com
Docusign
Software Services
docusign.com
Airtable
Information
airtable.com
Mistral
AI and Information Retrieval
mistral.ai
PayPal
Reserve, and Clearinghouse Activities
paypal.com
Basecamp
Software
basecamp.com
Atlassian
Software Services
atlassian.com
Adobe
Information
adobe.com
Discord
Computer Systems Design Services
discord.com
Gocardless
Financial Transactions Processing
gocardless.com
Adyen
Financial Technology
adyen.com
Brave
Information
brave.com

Linear
Software Services
linear.app
Stripe
Financial Transactions Processing
stripe.com
Spotify
Music Streaming
spotify.com
Perplexity
AI and Information Retrieval
perplexity.com
Docusign
Software Services
docusign.com
Airtable
Information
airtable.com
Mistral
AI and Information Retrieval
mistral.ai
PayPal
Reserve, and Clearinghouse Activities
paypal.com
Basecamp
Software
basecamp.com
Atlassian
Software Services
atlassian.com
Adobe
Information
adobe.com
Discord
Computer Systems Design Services
discord.com
Gocardless
Financial Transactions Processing
gocardless.com
Adyen
Financial Technology
adyen.com
Brave
Information
brave.com

Linear
Software Services
Stripe
Financial Processing
Spotify
Music Streaming
Perplexity
AI
Docusign
Software Services
Airtable
Information
Mistral
AI
PayPal
Reserve/Clearinghouse
Basecamp
Software
Atlassian
Software Services
Adobe
Information
Adyen
Financial Technology
Brave
Information

3 Next best actions for SDRs

Each lead comes with a tailored account brief showing why they match your ICP, how they’ve engaged with you, and what to do next.

What are next best actions?

Stripe Account Brief

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

4 Insights for decision makers

We automatically pull together insights from your lead behaviour, content engagement, and ad spend, and turn them into strategic recommendations that show decision-makers exactly where to double down and what to cut.

What insights do you give?

Audience

Channels

Content

AI Search

Ad Campaigns

Are we engaging the right audience?

Audience

Channels

Content

AI Search

Ad Campaigns

Are we engaging the right audience?

Audience

Channels

Content

AI Search

Ad Campaigns

Are we engaging the right audience?

Audience

Channels

Content

AI Search

Ad Campaigns

Are we engaging the right audience?

Lessons learned the hard way

Go-to-market guides on pipeline blindness, why ICP matters, and learnings from a $519M exit…

A book of 5 critical GTM lessons from selling our last business for $519M

A picture of the CustomerOS team, from left to right, Steyn, Jonty, Matt, Alex, Cali and Mihai. Their profiles are shown above their names.

By the team that brought you

$519M exit - 2020

“

We created the Growth & GTM platform we wish we had at Voxbone. The lessons that led us to build CustomerOS helped us reach a bigger exit faster.

We created the Growth & GTM platform we wish we had at Voxbone. The lessons that led us to build CustomerOS helped us reach a bigger exit faster."
Matt Brown
CEO at CustomerOS

Matt Brown • CEO at CustomerOS

Read the full story

Zero-risk pricing

Pay nothing until your first meeting is booked.
No credit card required.

Growth

$2,999

/month

12 month commitment

Full pipeline analysis & reports

Automatic ICP matching

Zero implementation required

Unlimited seats forever

Start for free

Enterprise

Custom

Everything in Growth

Weekly coaching with Founders

Support complex data models

Priority support via Slack Connect

Tailored to your use cases and size

Talk to our CEO

Your CFO’s favourite marketing tool

I needed this last year

I needed this last year

”

”

Finance wanted to know the one thing that moved each prospect to revenue. Marketing knows that's bullshit. It's 22 different touchpoints, and we just couldn't prove which converted.

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.•Matt McGillicuddyMarketing Director

Finance wanted to know the one thing that moved each prospect to revenue. Marketing knows that's bullshit. It's 22 different touchpoints, and we just couldn't prove which converted.

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.•Matt McGillicuddyMarketing Director

Finally know which marketing actually drives revenue

Finally know which marketing actually drives revenue

Finally know which marketing actually drives revenue

Finally know which marketing actually drives revenue

Turn anonymous visitors into qualified opportunities

Turn anonymous visitors into qualified opportunities

Turn anonymous visitors into qualified opportunities

Turn anonymous visitors into qualified opportunities

Faster deals, better leads, higher close rates

Faster deals, better leads, higher close rates

Faster deals, better leads, higher close rates

Faster deals, better leads, higher close rates

Research less, personalize more, close faster

Research less, personalize more, close faster

Research less, personalize more, close faster

Research less, personalize more, close faster

Meet your A-Team

The Researcher

The Researcher

The Researcher

The Researcher

The Competition Beater

The Competition Beater

The Competition Beater

The Competition Beater

The Contact Hunter

The Contact Hunter

The Contact Hunter

The Contact Hunter

The Growth Expert

The Growth Expert

The Growth Expert

The Growth Expert

The Lead Scorer

The Lead Scorer

The Lead Scorer

The Lead Scorer

The Ideal Customer Finder

The Ideal Customer Finder

The Ideal Customer Finder

The Ideal Customer Finder

How CustomerOS works

1

Your Ideal Customer Profile

2

See who's ready to buy

3

Next best actions for SDRs

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

Overview

Why they're an ICP fit

Compelling events

Pain points

How to position

4

Insights for decision makers

Lessons learned the hard way

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.
•
Matt McGillicuddy
Marketing Director

Now we have the data to show the whole journey and focus our strategy on what really drives revenue.
•
Matt McGillicuddy
Marketing Director

We created the Growth & GTM platform we wish we had at Voxbone. The lessons that led us to build CustomerOS helped us reach a bigger exit faster."
Matt Brown
CEO at CustomerOS