Recent updates

You can now see exactly which ad campaigns are generating real ICP pipeline, and which ones are burning budget without results.

Our new Ad Campaigns Performance dashboard breaks down cost per ICP lead, opportunity creation, and ROI by channel, so you can see in one view which platforms deliver and which campaigns drag you down.

No more hiding behind vanity metrics. Built for B2B teams who demand accountability from their ad spend, it’s the clearest way yet to measure marketing efficiency against revenue impact.

CustomerOS now reveals your exact AI search position across competitors, showing you where you win, where you’re invisible, and who’s stealing the clicks that should be yours.

See instantly which players own the conversation and where the biggest gaps lie. No more guessing which keywords actually matter. Built for growth-focused B2B teams, it’s the first clear picture of your real visibility in the AI-driven search battleground.

CustomerOS now delivers global ICP fit reporting that pinpoints exactly which inbound accounts match your ideal customer profile — and shows the pipeline you’re missing from mis-targeted traffic.

Our new visual ICP qualification dashboard reveals acquisition efficiency, competitive benchmarks, and new-vs-returning pipeline value in a way no other platform can. Stop wasting time with irrelevant pipeline metrics and measure what matters.

Built for data-driven B2B marketing leaders, it’s the clearest view yet of how well you’re driving the right kind of traffic into revenue.

See exactly how your leads are progressing through your sales journey using the touchpoint heat map.

Follow from education through to ready-to-buy so you can strike while the iron is hot.

Btw, this screenshot is real, don't need to fake it if you've already made it, let's do the same for you.

Sales Briefs have been improved to include answers to all the most important questions for your accounts.

• Business overview

• Software stack

• Triggers and signals

• Sales opportunity sizing

• Recent leadership changes and importance

Extend the Sales Brief with custom questions and data sources - just reach out to support to get these integrated.

We have updated the algorithms and models behind stage detection of your companies. You should now see much more improved stages including time decay and progression logic.

The stages your prospects will move between are:

• Target

• Education

• Solution

• Evaluation

• Ready to Buy