CustomerOS vs ZoomInfo - Which platform delivers qualified pipeline?
ZoomInfo is a well-known B2B contact database and intent data provider, great for outbound list building and enrichment. But when it comes to identifying inbound website visitors, scoring them against your ICP, and attributing them to real pipeline, CustomerOS is purpose-built to fill that gap.
CustomerOS shows you who’s already engaging with your brand, what brought them there, and how close they are to buying, so your team can act fast.
TL;DR Comparison at a glance:
Feature / Capability | CustomerOS ✅ | ZoomInfo ⚠️ |
|---|---|---|
Website visitor identification | ✅ Yes (Real-time) | ⚠️ Intent + cookies/IP only |
ICP fit scoring | ✅ Built-in, customizable | ⚠️ Manual via filters |
Pipeline attribution to content/channel | ✅ End-to-end | ❌ Not supported |
Buyer stage and engagement scoring | ✅ Included | ❌ Not available |
SDR prioritization workflows | ✅ Built-in | ⚠️ Manual workflows needed |
Time to value | ⚡ 48 hours | ⏳ Slower (data syncing, setup) |
Price transparency | ✅ Mid-tier, clear pricing | ❌ Enterprise pricing only |
What Is CustomerOS?
CustomerOS is a revenue intelligence platform that helps B2B teams:
Identify anonymous visitors on their site
Score each against ICP fit and buying stage
Attribute their journey to campaigns, content, and channels
Enable sales with daily high-fit account alerts
Why It’s Different From ZoomInfo
ZoomInfo is designed for outbound enrichment and contact data. CustomerOS focuses on inbound visibility, showing:
Who is on your site
If they match your ICP
What content brought them in
Whether they’re ready to buy
Core Capabilities Compared
1. Website Visitor Identification
CustomerOS identifies companies using IP, fingerprinting, and hashed PII.
ZoomInfo relies on cookie drops and intent data aggregation — often delayed or inaccurate.
2. ICP Fit Scoring
CustomerOS uses dynamic rules and scoring tied to your ICP.
ZoomInfo requires manual segmentation in lists or filters.
3. Pipeline Attribution
CustomerOS links inbound sessions to specific campaigns, landing pages, and assets.
ZoomInfo does not offer campaign-level attribution.
4. Buyer Stage and Engagement Scoring
CustomerOS infers stage from session behavior and page engagement.
ZoomInfo does not model stage from real-time activity.
5. SDR Prioritization
CustomerOS generates prioritized, scored account alerts daily.
ZoomInfo provides data exports or integrations, but requires additional setup.
Use Cases – When to Choose CustomerOS
Use Case | Best Tool |
You want to identify ICP-fit inbound visitors | ✅ CustomerOS |
You want content/channel attribution to pipeline | ✅ CustomerOS |
You need an outbound contact database | ⚠️ ZoomInfo |
You want to arm SDRs with high-fit, high-intent inbound leads | ✅ CustomerOS |
Real Results – What Customers Say
"Infinity identified $1.14M in pipeline from inbound traffic using CustomerOS, without changing their ad spend or website."
"We booked 3 meetings in the first week, all from accounts we didn’t even know were on our site."
Frequently Asked Questions
Can I use CustomerOS and ZoomInfo together?
Yes. Use ZoomInfo to enrich contact details, and CustomerOS to surface in-market accounts from your website traffic. Many teams use both.
Does CustomerOS identify people or companies?
Primarily companies, matched against ICP criteria and behavior. Optionally, we can tie hashed emails to sessions if available.
Does CustomerOS integrate with CRMs and outbound tools?
Yes, we integrate with Salesforce, HubSpot, Outreach, and others.
Is CustomerOS GDPR-compliant?
Yes. We use hashed identifiers, respect consent, and operate fully within GDPR and CCPA guidelines.
Want to Know Which Inbound Accounts Are Ready to Buy?
CustomerOS identifies ICP-fit buyers already on your site and shows what content brought them in, so your team can convert faster.
