Identify web visitors without the noise
Automatically turn your anonymous website visitors into ICP-qualified opportunities.
ICP fit leads
In-market
Ready to buy
What is website deanonymization?
Most buyers won’t fill out a form when they visit your site. Website deanonymization reveals who’s behind those anonymous visits, spotting companies and sometimes individuals through their IP or digital fingerprint.
The problem is that most tools stop there. They flood you with a noisy feed of random visitors who’ll never buy. Slack alerts get ignored. Dashboards collect dust. Nothing turns into pipeline.
CustomerOS changes that.
We don’t just tell you who’s on your site. We tell you who actually converts.
Every visitor is qualified against your ICP, so only high-fit accounts reach your team.
Buying stage is detected from behaviour and content engagement, so you know where they are in the journey.
Qualified leads are routed directly to sales in real time, cutting through the noise.
The result is a cleaner pipeline, built on real buyer intent, not anonymous traffic reports.
How it works
CustomerOS Key Capabilities
Multi-Source Identification
What: Combines IP resolution, fingerprinting, and hashed identifier matching to boost match rates.
Why: Most tools rely on a single method, leading to gaps in identification.
Proof: Up to 49% match rate vs. 15% industry average.
ICP Fit Scoring
What: Scores accounts based on firmographics, technographics, and behavioral signals.
Why: Prioritizes accounts most likely to convert, reducing wasted SDR effort.
Content Recommendation Engine
What: Based on users content consumption and engagement suggest next best content.
Why: Deliver actually useful content to prospects that helps them move closer to a buying decision.
Real-Time Account Status
What: Propagates data to your sales team where they work when a high-fit account is ready to buy.
Why: Speed-to-lead increases the chance of booking a meeting.
Infinity uncovered $1.14M in previously missed pipeline from anonymous visitors in just 30 days with CustomerOS.
Why should you identify your website visitors?
The problem:
90%+ of your website traffic leaves without filling out a form, leaving you blind
Even if you know your traffic volume, you cannot tell if you are attracting ICP-fit leads
Sales teams waste time chasing low-fit leads and start every conversation cold
The outcome:
Understand your website visitors from the lens of ICP-fit prospects
Focus on the accounts that match your ICP and are in-market
Nail every touchpoint with the tailored material until they are ready to buy
Use Cases
Use case |
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How CustomerOS helps
Marketing wants to prove ROI on campaigns
Attribute ICP traffic to pipeline value
SDR team needs daily targets
Send scored accounts with recommended plays
Leadership wants higher close rates
Focus only on high-fit, in-market buyers
