Articles

Unlocking Growth: Mastering Customer Retention Costs in the Subscription Economy

Steyn Viljoen

In the fast-paced realm of subscription-based businesses, understanding customer retention costs is paramount. From SaaS companies to streaming services, maintaining a loyal customer base not only fuels growth but also minimizes the expensive churn cycle.
Why NPS Falls Short: A Candid Discussion on Metrics and Growth

Steyn Viljoen

In the world of business metrics, Net Promoter Score (NPS) often takes center stage. It’s touted as a measure of customer satisfaction and loyalty, but is it really as effective as we’ve been led to believe?
Unlocking Growth: The Power of Customer Success in Your Business Flywheel

Steyn Viljoen

Hey there, fellow entrepreneur! ☕️ Ready to take your business to new heights? Today, let’s dive into a game-changing strategy that can supercharge your growth: Customer Success.
Unlocking the Key to SaaS Success: A 3-Step Playbook

Steyn Viljoen

What’s the biggest secret in the world of Software as a Service (SaaS)? It’s not hidden behind closed doors or encrypted in complex algorithms.
Unlocking Success: Navigating the World of Customer Success Roles

Steyn Viljoen

Welcome to the dynamic realm of Customer Success Management (CSM), where relationships are the cornerstone of success, and every interaction is an opportunity to drive revenue and growth.
Mastering Profitable Customer Relationships in the 21st Century: Strategies for Growth and Loyalty

Steyn Viljoen

In today’s competitive landscape, businesses are constantly seeking ways to attract and retain profitable customers. With the rise of digital marketing and shifting consumer behaviors, building and sustaining profitable customer loyalty has become more crucial than ever.
Unlocking Sales Success: The Data-Driven Approach to Lead Scoring in SaaS

Steyn Viljoen

In the fast-paced world of Software as a Service (SaaS), profitability hinges on a delicate balance between acquisition costs and customer lifetime value.
Mastering Customer Success: Beyond Certifications to Real-World Mastery

Steyn Viljoen

Are customer success certifications really the golden ticket to success in the field? 🎓 Let’s skip the fluff and get straight to the heart of the matter.
Unlocking Success in SaaS: Beyond Churn Reduction

Steyn Viljoen

Have you ever stopped to ponder the peculiar origins of the term “churn” in the context of customer attrition? It’s a concept born not from the digital realm, but from the dairy industry.
Unlocking Success in the Evolving Landscape of SaaS: A Customer-Centric Approach

Steyn Viljoen

Welcome to the new frontier of Software as a Service (SaaS), where the landscape is evolving, the competition is fiercer than ever, and customer success reigns supreme.