Articles

Unlocking Success: 15 Ways to Boost Customer Retention Like a Pro

Steyn Viljoen

Are you tired of seeing your hard-earned customers slip through the cracks? 😔 Don’t fret! We’ve got your back. Customer retention is the cornerstone of a thriving business, and we’re here to help you ace it.
How to Foster Sales and Customer Success Collaboration: 5 Expert Tips

Steyn Viljoen

In the dynamic world of business, the synergy between sales and customer success is paramount. Yet, bridging the gap between these two vital sectors can often feel like navigating uncharted waters.
Revolutionizing Customer Success: Empowering CSMs with the Right Tools

Steyn Viljoen

In the fast-paced world of Customer Success Management (CSM), the key to unlocking exceptional results lies in the ability of Customer Success Managers (CSMs) to access and leverage crucial data effectively.
The Evolution of SaaS Growth: Embracing Customer-Centric Strategies in 2024

Steyn Viljoen

In the fast-paced world of SaaS startups, the old playbook has become obsolete. Gone are the days of “growth at all costs” as companies realize the importance of putting customer success at the forefront of their strategies.
Mastering Customer Success: Why Results Trump Sales in Business Growth

Steyn Viljoen

Are you ready to dive into the heart of business growth? Let’s talk about why so many companies prioritize sales over customer success – and why that might not be the wisest move in the long run.
Mastering Product Feedback: Unlocking the True Potential of Your CSM Team

Steyn Viljoen

In the fast-paced world of product development, feedback is king. Yet, as I stumbled upon a thought-provoking quote today – “Product feedback is half the job of the CSM” – it struck a chord deep within me.
Maximizing Your Marketing Qualified Leads: Why MQLs Should Reflect Customer Potential, Not Just Conversion Rates

Steyn Viljoen

In the fast-paced world of Software as a Service (SaaS), generating leads is only part of the equation. What truly matters is not just converting leads into customers but ensuring that these leads reflect the potential for long-term growth and profitability.
Unlocking Customer Success: Why Maturity Segmentation Should Be Your Priority

Steyn Viljoen

In the bustling landscape of customer success, where every client journey is as unique as a fingerprint, one size rarely fits all.
Unlocking Growth: A Strategic Guide to Customer Acquisition and Retention

Steyn Viljoen

In the fast-paced world of business, one thing remains constant: the need for growth. Whether you’re a startup aiming to disrupt the market or an established enterprise looking to stay ahead, acquiring and retaining the right customers is essential for success.
Unlocking SaaS Success: The Power of Customer-Driven Growth

Steyn Viljoen

In the competitive arena of Software as a Service (SaaS), emerging victorious requires strategic precision akin to the journey through English football leagues.