CustomerOS vs Clearbit - Which platform delivers qualified pipeline?

Clearbit is widely known for firmographic enrichment and lead scoring on captured leads. But if you want to identify anonymous ICP visitors, measure pipeline attribution, and prioritize based on real buyer behavior, CustomerOS is built for that exact purpose.

CustomerOS helps revenue teams turn anonymous inbound traffic into high-fit pipeline, identifying who’s ready to buy and why, all in under 48 hours.

TL;DR Comparison at a glance:

Feature / Capability	CustomerOS	Clearbit
Company Identification (Deanonymization)	✅ Best-in-class, combines multiple sources	✅ IP + reverse DNS + enrichment
ICP Scoring / Qualification	✅ Built-in, customizable per client	⚠️ Basic industry/size filters only
Pipeline Attribution to ICPs	✅ Unique to CustomerOS, shows which ICPs drive real revenue	❌ Only shows visit, not pipeline
Buying Stage Inference	✅ Tracks buyer journey depth and velocity	❌
Campaign & Content ROI by ICP	✅ Shows which campaigns convert ICPs (not just leads)	❌
Sales Prioritization for SDRs	✅ Flags high-fit, high-engagement accounts	⚠️ Manual export required
Connected to Ad Platforms (Google Ads, LinkedIn)	✅ Uses first-party data to tie ad clicks to ICPs	⚠️ Enrichment only
Time to Value / Setup Effort	⚡ Fast (<48 hours), out-of-the-box value	⚠️ Requires dev setup
Price Point / Accessibility	💰 Mid-tier, great for growth-stage	💰 Mid to high

What Is CustomerOS?

CustomerOS is a revenue intelligence platform that turns inbound website visits into actionable pipeline insights by:

Identifying which companies are visiting (even without forms)
Scoring them for ICP fit and buying stage
Attributing traffic to specific campaigns or content
Routing high-fit accounts directly to your sales team

Why It Matters

While Clearbit is powerful for lead enrichment and ad targeting, CustomerOS fills the gap by showing:

Which traffic is actually in-market and fits your ICP
What content or campaigns are creating qualified pipeline
How to prioritize SDR activity based on real-time behavior

Core Capabilities Compared

1. Website Visitor Identification

CustomerOS uses IP + fingerprinting + hashed identifiers to increase match rate.
Clearbit relies mostly on IP-based resolution and enrichment from static data.

2. ICP Fit Scoring

CustomerOS offers firmographic + behavioral scoring, tailored to your ICP.
Clearbit enables filtering by industry/size but lacks dynamic fit scoring.

3. Pipeline Attribution

CustomerOS ties content, ad clicks, and pages to pipeline from ICP-fit accounts.
Clearbit does not connect traffic to pipeline or buying journey outcomes.

4. Buyer Stage and Intent Scoring

CustomerOS infers buying stage based on content engagement and return behavior.
Clearbit does not track or interpret user behavior at this level.

5. SDR Prioritization

CustomerOS flags accounts showing intent and routes them to sales daily.
Clearbit provides visitor info, but reps must manually review/filter for fit.

Use Cases – When to Choose CustomerOS

Use Case	Best Tool
You want to identify anonymous ICP visitors	✅ CustomerOS
You need content/campaign attribution to pipeline	✅ CustomerOS
You want firmographic enrichment on known leads	⚠️ Clearbit
You need a plug-in enrichment tool for forms or ads	⚠️ Clearbit
You want real-time sales prioritization based on ICP + behavior	✅ CustomerOS

Real Results – What Customers Say

"Infinity identified $1.14M in pipeline from inbound traffic using CustomerOS, without changing their ad spend or website."

"We booked 3 meetings in the first week, all from accounts we didn’t even know were on our site."

Read full case study →

Does CustomerOS replace Clearbit?

Not directly. CustomerOS focuses on pipeline insight and ICP-level intent, while Clearbit is more focused on data enrichment and targeting. Many teams use both.