Revenue Attribution
Finally know which marketing channels actually drive revenue
See which channels bring revenue-driving leads and invest in what actually converts
Problems This Solves
Budget misallocation across all stages
Contaminated multi-touch models
Journey optimization blindness
Polluted first-touch data
Channel misattribution
Attribution confusion
Infinity uncovered $1.14M in previously missed pipeline from anonymous visitors in just 30 days with CustomerOS.
What is pipeline attribution?
Pipeline Attribution connects your inbound traffic sources to actual pipeline value, not just lead counts.
CustomerOS goes further by filtering attribution through your ICP, ensuring that optimizations are based on the accounts most likely to close.
Why track which channels and content drive real opportunities?
The problem:
Traditional attribution measures clicks or form fills, not revenue impact
All of today's mainstream tools can’t separate ICP-fit buyers from general traffic
Marketing teams struggle to justify spend or optimize channels effectively
The outcome:
Attribute pipeline to the campaigns and content that bring in ICP-fit accounts
Optimize ad spend and content strategy with confidence
Align marketing and sales around the same revenue truth
Use cases
Use case |
|---|
How CustomerOS helps
Marketing wants to prove ROI on campaigns
Attribute ICP traffic to pipeline value
SDR team needs daily targets
Send scored accounts with recommended plays
Leadership wants higher close rates
Focus only on high-fit, in-market buyers
“
