CustomerOS vs Common Room - Which platform delivers qualified pipeline?
Common Room — signal unification & enrichment
Person360™: AI waterfall enrichment + identity resolution to connect signals (community, social, product, web) to people and accounts.
Workflows & alerts: Track intent-like behaviors and trigger outreach.
Who it’s for: Teams investing in community or broad signal capture who need cleaner contact records and alerts.
CustomerOS — revenue intelligence from inbound
Deanonymize website traffic and match to ICP.
Score fit + infer buying stage and velocity.
Attribute to pipeline so marketing sees what content/channels drive revenue.
Activate sales by routing high-fit, high-intent accounts to SDR tools.
Who it’s for: Growth teams that need qualified pipeline from their existing traffic and content.
TL;DR Comparison at a glance:
Feature / Comparison | CustomerOS | Common Room |
|---|---|---|
Website visitor deanonymization | ✅ Built-in, tuned for ICP | ➖ Focus is on known contacts/signals |
ICP fit scoring (custom rules) | ✅ Native | ➖ Not the core focus |
Buying-stage inference (journey depth & velocity) | ✅ Native | ➖ Not native |
Pipeline attribution (content/campaign → $$) | ✅ Native, ICP-qualified | ➖ Emphasis on signal capture, not revenue attribution |
Sales activation (prioritize & route) | ✅ Push to SDR tools | ✅ Alerts/workflows |
Community & social signal capture | ➖ Basic | ✅ Best-in-class focus |
Time to value | ⚡ Fast (<48h) | ⚡ Quick for signal unification |
Use Cases – When to Choose CustomerOS
Choose Common Room if…
Community and social channels drive much of your discovery.
Your priority is identity resolution + enrichment across many touchpoints.
Choose CustomerOS if…
You want pipeline, not just signals—i.e., who came, do they fit, what persuaded them, what’s the $ value?
You need content & campaign attribution to ICP revenue and automatic sales prioritization.
Real Results – What Customers Say
Is CustomerOS a replacement for Common Room?
Not 1:1. Common Room is strongest at signal unification. CustomerOS is built to turn traffic + content into ICP-qualified pipeline and activate sales. Many teams adopt CustomerOS first to prove revenue impact, then add/keep Common Room for community.
What results should I expect from CustomerOS?
Teams typically see prioritized ICP accounts within days and clear attribution to content/channels—fueling fast SDR action and measurable pipeline lift. (See your case studies page for proof points.)
How hard is setup?
CustomerOS: quick (<48h to value) with lightweight snippets/integrations.
Common Room: fast to connect community/social/product sources.
Want to See Which Inbound Accounts Are Ready to Buy?
CustomerOS identifies ICP-fit buyers already on your site, shows what brought them in, and helps your team convert them faster.
