CustomerOS vs Salesloft - Which platform delivers qualified pipeline?

Salesloft is a leading sales engagement platform for managing outbound sequences and multichannel outreach. While it’s great for executing SDR workflows, it doesn’t identify inbound ICP-fit visitors, show what brought them in, or connect them to real pipeline value.

CustomerOS focuses on inbound visibility, identifying high-fit buyers on your site, scoring their buying stage, and routing them to sales for immediate action.

TL;DR Comparison at a glance:

Feature / Comparison

CustomerOS

Salesloft ⚠️

Website visitor identification

✅ Yes (Real-time)

❌ Not available

ICP fit scoring

✅ Built-in, customizable

❌ Not included

Pipeline attribution to content/channel

✅ End-to-end

❌ Not supported

Buyer stage and engagement scoring

✅ Included

❌ Not available

SDR prioritization workflows

✅ Built-in

⚠️ Based on manual tasking

Time to value

⚡ 48 hours

⏳ Dependent on outbound setup

Price transparency

✅ Mid-tier, clear pricing

❌ Requires custom quote

What Is CustomerOS?

CustomerOS is a revenue intelligence platform that turns anonymous website visitors into qualified, sales-ready pipeline. We:

  • Identify which companies are visiting your site

  • Score them against your ICP and buying stage

  • Attribute them to campaigns, ads, or content

  • Push high-priority accounts directly to your sales team

Why It’s Different From Salesloft

Salesloft is built for managing outbound cadences. CustomerOS is built for inbound intelligence, helping you:

  • See inbound interest in real time

  • Understand account readiness to buy

  • Know exactly which marketing or content efforts drove them

Core Capabilities Compared

1. Website Visitor Identification

  • CustomerOS uses IP, fingerprinting, and hashed PII to identify companies.

  • Salesloft does not offer anonymous visitor identification.

2. ICP Fit Scoring

  • CustomerOS scores visitors dynamically against your ICP.

  • Salesloft does not offer ICP scoring for inbound.

3. Pipeline Attribution

  • CustomerOS connects inbound sessions to campaigns and content.

  • Salesloft does not track attribution from inbound activity.

4. Buyer Stage and Engagement Scoring

  • CustomerOS infers stage from content and engagement depth.

  • Salesloft does not model inbound buyer stage.

5. SDR Prioritization

  • CustomerOS automatically routes high-fit, high-intent accounts to sales.

  • Salesloft relies on outbound tasks created manually or via CRM triggers.

Use Cases – When to Choose CustomerOS

Use Case

Best Tool

You want to identify ICP-fit inbound visitors

✅ CustomerOS

You want content/channel attribution to pipeline

✅ CustomerOS

You need an outbound engagement platform

⚠️ Salesloft

You want to arm SDRs with real-time inbound intent

✅ CustomerOS

Real Results – What Customers Say

"Infinity identified $1.14M in pipeline from inbound traffic using CustomerOS, without changing their ad spend or website."

"We booked 3 meetings in the first week, all from accounts we didn’t even know were on our site."

Read full case study →

Frequently Asked Questions

Can I use CustomerOS and Salesloft together?

Yes. CustomerOS can identify and prioritize inbound accounts, then send them to Salesloft for targeted outreach.

Does CustomerOS replace Salesloft?

No. Salesloft excels at outbound engagement; CustomerOS focuses on inbound identification, scoring, and activation.

Is CustomerOS GDPR-compliant?

Yes. CustomerOS is fully compliant with GDPR and CCPA, using hashed identifiers and consent-aware tracking.

Want to See Which Inbound Accounts Are Ready to Buy?

CustomerOS identifies ICP-fit buyers already on your site, shows what brought them in, and helps your team convert them faster.

→ Get your Inbound Pipeline Report

See who's ready to buy

See who's ready to buy

See who's ready to buy