Stop bankrolling dead leads
See which campaigns, ads, and content actually drive real revenue
ICP fit leads
In-market
Ready to buy
What is pipeline attribution?
Pipeline Attribution connects your inbound traffic sources to actual pipeline value, not just lead counts.
CustomerOS goes further by filtering attribution through your ICP, ensuring that optimizations are based on the accounts most likely to close.
How it works
CustomerOS Key Capabilities
ICP-Filtered Attribution
What: Attributes revenue-driving activity only from accounts that match your ICP
Why: Prevents optimizing campaigns for leads that will never convert
Multi-Touch Journey Tracking
What: What: Tracks the full buyer journey from first touch to closed-won
Why: Understand which touchpoints matter most for high-fit accounts
Channel & Content ROI
What: Breaks down pipeline value by channel, campaign, and asset
Why: Guides budget allocation toward the highest-return efforts
Infinity uncovered $1.14M in previously missed pipeline from anonymous visitors in just 30 days with CustomerOS.
Why track which channels and content drive real opportunities?
The problem:
Traditional attribution measures clicks or form fills, not revenue impact
All of today's mainstream tools can’t separate ICP-fit buyers from general traffic
Marketing teams struggle to justify spend or optimize channels effectively
The outcome:
Attribute pipeline to the campaigns and content that bring in ICP-fit accounts
Optimize ad spend and content strategy with confidence
Align marketing and sales around the same revenue truth
Use Cases
Use case |
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How CustomerOS helps
Marketing wants to prove ROI on campaigns
Attribute ICP traffic to pipeline value
SDR team needs daily targets
Send scored accounts with recommended plays
Leadership wants higher close rates
Focus only on high-fit, in-market buyers
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