Anonymous Lead Identification
Capture the 95% of visitors who never fill out forms
Surface highly qualified B2B leads, identify their buying stage in real time, and understand the next best actions to convert them.
Problems This Solves
Anonynomous visitor blindness
Context-free handovers
Hidden intent signals
Lead quality mess
Blind timing
Infinity uncovered $1.14M in previously missed pipeline from anonymous visitors in just 30 days with CustomerOS.
What is website deanonymization?
Most buyers won’t fill out a form when they visit your site. Website deanonymization reveals who’s behind those anonymous visits, spotting companies and sometimes individuals through their IP or digital fingerprint.
The problem is that most tools stop there. They flood you with a noisy feed of random visitors who’ll never buy. Slack alerts get ignored. Dashboards collect dust. Nothing turns into pipeline.
CustomerOS changes that.
We don’t just tell you who’s on your site. We tell you who actually converts.
Every visitor is qualified against your ICP, so only high-fit accounts reach your team.
See exactly where prospects are in their buying journey.
Qualified leads are routed directly to sales in real time, cutting through the noise.
How it works
Why should you identify your website visitors?
The problem:
90%+ of your website traffic leaves without filling out a form, leaving you blind
Even if you know your traffic volume, you cannot tell if you are attracting ICP-fit leads
Sales teams waste time chasing low-fit leads and start every conversation cold
The outcome:
Understand your website visitors from the lens of ICP-fit prospects
Focus on the accounts that match your ICP and are in-market
Nail every touchpoint with the tailored material until they are ready to buy
